Conversion and Sustainability
Just a quick follow up to my previous post about article marketing.
The traffic does, in fact, convert. Yesterday I recorded my first affiliate commission based solely on free advertising methods. Now, I’m not going to paint the town red with the $20 I earned from that conversion, but it does prove a point: article marketing works, even for noobs.
What I think is even better than making $20 with no investment of my own money is that article marketing appears to be sustainable over the long term. As long as search engines exist, there will be people who are able to rank highly in the SERPs and thus drive targeted traffic to a sales page.
The same might not be said about pay per click, though I’m sure that point is arguable. It seems to me that the cost of PPC advertising will continue to go up, pushing out more and more independent advertisers and leaving only the major players with huge bankrolls to fight over the desirable keywords. This is already happening in some niches, and I see that trend growing.
