Two Steps Forward…
Yesterday I spent $33 in AdWords ads, and I made back $48 for a total of $15 profit. The profit margin would have been higher if I was paying closer attention to the bid prices in one of my ads - and if Google didn’t have such delayed timing in their reports. But it was still a profitable day!
That being said.. I am overall in the red this month. My total ad spend for August has been $174, however I’ve only earned back $115. Part of this difference is due to testing of Google ad variations, especially the headlines. I also was checking link locations and sizes on my landing pages to see what offers converted and what failed to convert.
I am relatively pleased with how things are going, despite the fact that I’ve lost money. Exhaustive research and pre-planning just can’t tell you how your campaigns will perform in the real world. There really is no other way to learn how to enter a market - you just have to try and see what happens. This is the first time I’ve made a serious attempt at internet marketing, and the fact that I was actually able to generate $115 in sales is encouraging.
The next few weeks are going to be interesting.
